The Platform 9¾ design anchors this mug in a specific Harry Potter place, with Platform 9¾ railway identity on a red 370ml oval mug creating a practical link to journey- and destination-led gifting. Best for: pop-culture retailers, curated independents, gift shops and bookshops Retailer margin: 58.4% at RRP Why it sells: Place-led Harry Potter identity through Platform 9¾ railway identity on a red 370ml oval mug Merchandising: Keep the Platform 9¾ artwork front-facing and pair the mug with one other place-led design in a different format, then break the group with a character piece Case pack: 6 Packaging: Branded gift box Key specification: Stoneware ceramic; 370ml capacity WHY THIS PRODUCT The Platform 9¾ design places the product in a specific part of the Harry Potter world rather than relying on broad franchise branding.. The mug format turns that place reference into an everyday piece without needing extra narrative. WHY THIS BRAND Places such as Hogwarts, Platform 9¾ and Diagon Alley are part of Harry Potter’s visual language in their own right. Half Moon Bay uses those location cues across practical gift formats, helping retailers build a range that is not dependent on character portraits alone. RETAILER FIT Bookshops can work it into a Harry Potter book-and-gift table, while gift shops and pop-culture retailers can use it as part of a broader mug wall. The Platform 9¾ cue gives the buyer a natural link to related place- and journey-led gifts. HOW TO MERCHANDISE Keep the Platform 9¾ artwork front-facing and group it with one other location-led design in a different format. A character or house piece alongside prevents the display becoming a run of near-identical travel motifs. GIFTING & USE A practical birthday or Christmas gift for desks and kitchens, without pushing the product into novelty-only territory. The Platform 9¾ theme suits someone drawn to the places and journey imagery of Harry Potter. EXPLORE THE COLLECTION Continue the journey story across Platform 9¾, Hogwarts and Diagon Alley designs, but vary the formats so the display moves between mugs, bottles, travel pieces and home gifts. MATERIALS & SPECIFICATIONS Material: Stoneware ceramic Capacity: 370ml Packaging: Branded gift box